Eva – AI Ticketing Platform Design System

UI/UX

Creative Director & Lead Designer

Project Summary

Eva is an AI powered ticketing platform built for the future of live events. I led the entire creative and design direction from concept to developer handoff, including a comprehensive design system built on atomic design principles, full UI across desktop, tablet, and mobile, and a series of pitch decks used to secure investment and partnerships with major crypto exchanges.

A Design System Inspired by Apple's visionOS

The brief pointed toward where computing is heading, not where it is today. Drawing from Apple's visionOS as a reference point, the Eva design system was built around readability on transparent surfaces, high contrast data display, and intuitive interactions that feel natural across both traditional screens and emerging AR environments. The goal was a system that wouldn't need redesigning when the technology catches up.

Ready for Any Use Case

A design system is only as good as its range. The Eva system was built to handle any context, from managing a stadium concert on desktop to checking guest lists on a phone, without losing consistency or clarity. The component library was structured so that any new feature or platform could be added without rebuilding from scratch. Built to scale with the product, not against it.

Pitch Decks That Open Doors

Alongside the design system, I led the visual direction for a series of strategic pitch decks targeting major crypto exchanges and investment partners, including a formal partnership proposal submitted to Gate.io. The decks had to do two things simultaneously: communicate complex business strategy clearly and look credible enough to sit in front of serious money. The feedback from stakeholders was overwhelmingly positive on the visuals alone, with the presentation design repeatedly highlighted as a key factor in getting the right people to the table.