Project Summary

Zing, a global money app backed by HSBC, brought me on as Senior Designer to support the product's official launch campaign. In this role, I helped shape the overarching creative direction, refine the marketing strategy, and design the core visual assets for the rollout.

'Saving is amaZing' Camapign

The team landed on this slogan as the core concept for the campaign. This headline served as the anchor for an extended family of ad designs, each highlighting a distinct reason how Zing is different.

Visual Identity

The visual style was clean, minimal, and loud. I skipped the boring, corporate banking look and paired sleek typography with bold, unexpected imagery that actually grabs attention and stops the scroll.