Telekompaniet – Complete Brand Overhaul

The previous identity was outdated and no longer reflected the company’s direction. We developed a completely new visual identity including logo, color palette and overall design language. Nothing was reused — the entire brand was built from scratch with a stronger, more relevant foundation. The result is a clear, future-focused identity that finally matches the company’s ambitions.

New Brand Creation Path

This presentation explored multiple rounds of logo concepts with a strong focus on symbolism and storytelling. The selected direction merged a traditional Zen symbol with a lowercase “a”, which inspired the name aZENa. It brings together balance and intention, both visually and conceptually. Here you can see the intricate but steady progress towards an option the client was very satisfied with.

Final Brand Guidelines

To make sure everything stays consistent, we wrapped the project in a full set of brand guidelines. It covers logo usage, type system, color palette, patterns, illustration style, photography principles and real-world applications. Think of it as the playbook that keeps the brand moving in the right direction. Clear, practical and ready for implementation.