Logo and Wordmark

At the core of the Rootchat brand identity is a distinctive logo and wordmark. The logo features a family tree leaf with three integrated dots, cleverly designed to mimic the memorable 'typing' animation in a messenger app. This creative foundation is paired with a carefully chosen, playful wordmark that immediately conveys a fun and relaxed atmosphere.

Illustrations

A cornerstone of Rootchat's brand identity is its custom set of brand illustrations. I creatively directed a top-tier illustrator to develop a family of characters that showcase diversity in age, race, and gender, reinforcing that Rootchat is a welcoming application for every single family member.

Bringing Families and Cultures Together

RootChat was conceived, designed, and developed by a team spanning multiple cultures. This global collaboration led to a unique challenge: creating a brand pattern versatile enough for both external assets and in-app chat room backgrounds. Working with skilled illustrators, we designed a pattern that embodies the app's relaxed, family-centric nature while cleverly incorporating subtle cultural 'Easter eggs' to honor the countries that contributed to Rootchat's creation.

Brand Identity in Action: Examples of Use

Below are a few examples demonstrating how every piece of the Rootchat brand identity seamlessly blends together. These assets stand out with their friendly, appealing nature and strategic cohesiveness.