The Touro Logo: Strategic Symbolism

To craft a memorable and striking brand identity, I strategically blended a crossroads symbol into the capital 'T' of the Touro wordmark. While subtle, this design choice works subconsciously: it anchors the brand with themes of choice, travel, and decision-making, ensuring the logo and its services are unforgettable.

Typography & Visual Elements: The NYC Aesthetic

Coming straight out of NYC, the brand utilizes the premium Roobert VF font to achieve a luxurious and aesthetic look. The typeface is combined with distinct visual elements drawn from New York's classic navigation designs, resulting in a perfect and highly memorable visual identity.

Simplicity and Trust

The Touro brand immediately strikes users with its beautiful simplicity. By utilizing carefully curated and saturated photography, the aesthetic creates an immediate sense of trust and excitement towards the company and the travel services it offers.