Spoils of War – Videogame Brand Identity

Graphic Design

Creative Director

Summary

My first engagement as a Creative Director was defining the art direction for Spoils of War. This project was a tremendous opportunity to showcase my skills, vision, and ability to tackle a significant challenge.

In-game World

For this project, I didn't just develop a brand identity—I forged the game's entire feel and tone. The result is a dark, dystopian future, blending cyberpunk grit with high-concept sci-fi aesthetics.

Engaging Universe

To build a believable world, I directed and designed four unique in-game factions. This included pioneering the use of then-new and imperfect AI tools, leveraging Midjourney in 2022 to develop key art concepts and push the creative boundaries.